May 06, 2025 | 8 AM PST, 11 AM EST, 4 PM GMT

“AI Agents aren’t just the next buzzword—they’re the engine behind a new era of marketing work. They give teams the ability to scale creativity, brand compliance, and personalized experiences without compromise.”

- Kevin Souers, Chief Product Officer, Aprimo
Kevin Souers Headshot
Kevin Souers
Chief Product Officer, Aprimo
John Horodyski_SQ
John Horodyski
Managing Director, Strategic Client Growth, AVP
Tarun
Tarun Chawla
Vice President, Product Strategy, Aprimo

What you’ll learn from this session

Group 1
Why AI Agents are the next evolution of marketing work: See how AI agents combine automation, intelligence, and workflows to help marketers move from static, reactive operations to dynamic, real-time execution. 
Group 1
How Aprimo AI Agents work—and what they do: Deep dive into Aprimo AI Agents including Metadata, Transformation, Review, and Search Agents. Learn how they automate content enrichment, compliance, and discoverability at scale. 
Group 1
How marketing teams are implementing AI: Explore real-world examples of how leading brands are using AI to replace repetitive or manual work with automation and rapid content generation. 
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