Maxwell Mabe
The Gear That Performs and the Content That Sells It:
How Arc’teryx Built a Unified PIM + DAM Workflow with Akeneo & Aprimo
Join Arc’teryx for a behind-the-scenes look at how the team unified Akeneo PIM and Aprimo DAM to connect product data and content in one streamlined workflow.


Deliver consistent, high-quality product experiences
Ensure every product story uses approved assets, accurate attributes, and the right version for each channel and region, without rework or manual fixes.