Meet Aprimo at Content Marketing World 2025

Beyond the Chatbot: How AI Agents Are Revolutionizing Content Operations

Location: Room 7
Date: Tuesday, September 16
Time: 2:55 pm - 3:30 pm

AI isn’t just generating content—it’s reshaping how it’s planned, produced, personalized, and delivered. While chatbots have become the most visible application of AI in marketing, they’re only the beginning. In this session, discover how AI Agents—intelligent, orchestrated workflows powered by machine learning and automation—are transforming content operations from manual to autonomous.

We’ll cut through the buzzwords to demystify AI Agents: what they are, how they differ from chatbots, and when to use them. You’ll get a clear, practical understanding of key concepts like context windows, tokens, and self-learning models—and see how these power real-time personalization, content governance, and production at scale through live demos of agents solving real-world content challenges.

Takeaways

• Understand the difference between AI Agents and traditional AI tools like chatbots
• Learn when and how to apply AI Agents across the content lifecycle
  Explore key technical concepts like context windows, tokens, and propensity scoring
• See how AI Agents eliminate manual work across planning, personalization, and governance
• Walk away with actionable resources to grow your AI Agent knowledge and apply it in your organization