Join Aprimo at Henry Stewart’s DAM Europe 2026, the leading conference dedicated to Digital Asset Management. Explore how AI and agentic DAM are reshaping content operations, governance, and scale.
Marketing teams are under pressure to scale content, operationalize AI responsibly, and govern brand at a global scale. Agentic DAM transforms digital asset management from a system of record into a system of action
Unlock the Power of AI-Driven Marketing: Live Demos, Expert Insights, and Game-Changing Strategies
25 June 2026 at 12:20 BST
Mars’ content ecosystem was not transformed by a single project or platform rollout. It evolved through a broader journey to connect digital asset management, marketing resource management, taxonomy, governance, and content workflows across a complex global organization.
In this session, Mars leaders will share how they approached large-scale change across divisions, ways of working, while building a more connected and scalable content operations model. The discussion will explore how the team aligned DAM and MRM within one ecosystem, created a shared taxonomy under a global process, and linked content creation, compliance, localization, and asset management more effectively.
Attendees will hear practical lessons on managing enterprise change, balancing global standards with divisional needs, and turning DAM into a stronger foundation for agentic content operations.
Product Director for Content to Commerce, Mars Petcare
Global Product Owner, Mars Petcare
Global Product Owner, Mars Petcare
25 & 26 June 2026
Visit the Aprimo booth #4 to explore AI-driven content solutions and connect with key Aprimo leaders and solution experts.
Learn how leading brands are using Aprimo to scale personalization, streamline workflows, and maximize content ROI.
See Aprimo's AI-powered DAM and content automation in action
Gain insights from real-world use cases and customer success stories
Schedule one-on-one conversations with Aprimo executives and product leaders
Chief Operating Officer & President, Aprimo
VP of Demand Generation & Revenue Marketing, Aprimo
Senior Director of Partnerships, Aprimo
Date: Monday, May 12, 2025
Time: 6:45 pm BST - 9:00 pm BST
Slug & Lettuce Waterloo
5 Chicheley Street, Lambeth, Greater London,
SE1 7PY
3-minute walk from Park Plaza Westminster
Bridge London.