Why Attend

The future of marketing is AI-driven. Be part of the transformation with Aprimo.
Exclusive Insights – Learn how bp and Wells Fargo scaled their content operations with Aprimo and AI.
Meet the Experts – Connect with Aprimo leaders and top enterprise marketing innovators.
Live Demos & Use Cases – See Aprimo’s AI-powered content operations in action.
Peer Connections – Engage with forward-thinking marketers solving the same content and personalization challenges.

Event Overview & Session Details

Unlock the Power of AI-Driven Marketing: Live Demos, Expert Insights, and Game-Changing Strategies

Featured Session: How bp and Wells Fargo Scaled Content Operations with AI and Automation

June 3, 2025 at 2:15 PM MDT

From siloed processes to intelligent automation, AI is driving a new standard for scalable, efficient content operations. In this session, gain an inside look at how two global enterprises are applying AI to streamline workflows, enhance cross-team collaboration, and accelerate content creation across markets.

See how bp and Wells Fargo are transforming marketing operations by leveraging AI to modernize their content supply chains.

  • Enterprise Workflow Automation – How bp simplifies complexity across global teams
  • AI-Powered Personalization – How Wells Fargo scales content for diverse customer needs
  • Strategic Insights – Lessons learned from two industry leaders on enabling operational agility
Book a Meeting
Erik Huddleston
Erik Huddleston

CEO & President, Aprimo

Speaker Bio
kristie_b
Kristie Buscaglio

Marketing Ops Product Director, Wells Fargo

Speaker Bio
doubg_bp
Doug Dryan

Global Director - Media & Content Transformation, bp

Speaker Bio

Meet Aprimo on the Show Floor

June 2–4, 2025

Visit the Aprimo Pavilion to explore AI-driven content solutions and connect with key Aprimo leaders and solution experts.

Get hands-on with the platform and see how AI is transforming content creation, personalization, and marketing performance.

  • Scale Personalization – See how leading brands use Aprimo to deliver more, faster
  • AI-Powered Operations – Experience DAM and content automation in action
  • Real-World Success – Gain insights from customer stories and proven strategies
Meet Us
Erik Huddleston
Erik Huddleston

CEO & President, Aprimo

Speaker Bio
Prabhakar-Gopalan-PG_7f8d38
Prabhakar Gopalan

Chief Operating Officer, Aprimo

Speaker Bio
Rob-Barbieri-Headshot
Robert Barbieri

Chief Revenue Officer, Aprimo

Speaker Bio
Lily Youn
Lily Youn

VP of Demand Generation & Revenue Marketing, Aprimo

Speaker Bio

Meet the Aprimo Team at the Event

Meet Aprimo’s experts and experience AI-driven marketing in action. Explore cutting-edge solutions, real-world success stories, and strategies to optimize personalization, streamline workflows, and maximize ROI. Let’s shape the future of marketing together.

Join Aprimo at an Exclusive Happy Hour

Mix, Mingle & Relax

Date: Monday, May 12, 2025
Time: 6:45 pm BST - 9:00 pm BST

Location:

Slug & Lettuce Waterloo
5 Chicheley Street, Lambeth, Greater London,
SE1 7PY

3-minute walk from Park Plaza Westminster
Bridge London.

Request an Invite
2025-02-26
Gartner Free Pass v2

Win a Free Pass to the Gartner® Marketing Symposium/Xpo™

Put your name in the running to win a free pass to the Gartner Marketing Symposium/Xpo (valued at $4500).

Don’t miss this opportunity to attend one of the most influential marketing events of the year, courtesy of Aprimo.

Take a demo with Aprimo and be entered to win!

FAQ
 
  • When will I receive my free Pass? We will announce the winner at 6 pm EST on May 28th, 2025.
  • What if I need to reschedule my demo? Please make sure to reschedule your demo to occur before May 28th, 2025, for eligibility.

 

Eligibility & Terms

We reserve the right to refuse eligibility for this promotion at our discretion. This offer is intended for qualified professionals who would benefit from our product or service. Examples of ineligible participants include, but are not limited to: Competitors, including employees of rival companies or organizations; individuals who do not meet our business criteria or are not a good fit for our services; those who attempt to abuse or manipulate the offer; and any participants who fail to complete the scheduled demo. Final eligibility decisions will be made by Aprimo.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.