How Wells Fargo and bp Are Transforming Content Operations
Access the full Gartner session and six expert clips on how to scale personalization, streamline compliance, and drive measurable outcomes.
Get Full Access to the Video + Bonus Clips
Content personalization is no longer optional. But most content operations still rely on slow, manual processes that can’t keep pace with customer expectations.
In this on-demand experience, you’ll hear from leaders at Wells Fargo, bp, and Aprimo on how to scale content creation, manage regulatory risk, and deliver relevant experiences in real time.
What You’ll Get
• Full recording of Aprimo’s Gartner session
• Six short clips from industry leaders
• Insights into AI-led content governance and personalization
• Strategies for improving content velocity, compliance, and ROI
Erik Huddleston
CEO - Aprimo
Kristie Buscaglio
Marketing Ops Product Director - Wells Fargo
Doug Dryan
Global Director - Media & Content Transformation - bp
"Only 14% of marketers feel operationally ready for personalization."
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