GenAI-Powered Content Ops: A 2024 Executive Outlook
Key Takeaways:
Join Aprimo's CEO, Erik Huddleston, as he reveals the crucial steps to successfully build, adopt, and manage a Generative AI-powered Marketing strategy in 2024.
Erik shares insights and personal experience gained from working with some of the world’s largest and most progressive brands. He focuses on best practices and lessons learned for developing GenAI proofs of concept, policies, and operational processes, as well as address how to effectively navigate potential challenges and governance issues.
This webinar isn't just about understanding GenAI; it's about embracing a content operations paradigm shift and seizing the great potential of GenAI to position yourself as a leader, shaping your 2024 strategy.
Erik Huddleston
CEO, Aprimo
Moderator: Max Mabe
VP Digital Marketing Strategy, Aprimo