Why Aprimo?
A Single Source of Truth
Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.
Smarter Work Management
Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.
Align Budget to Content Plans
Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.
Enhancing Asset Findability with Aprimo's AI-Powered Content Ops
“Aprimo’s AI increases the searchability of all our assets. The system reads product labels in images, PowerPoint, PDF, Word and Excel documents and adds this to metadata so that a single search pulls up all related information. Our assets are quickly findable and available to everyone as soon as they are uploaded.”
Shauna Lallatin
Digital Asset Coordinator, Plaid