Aprimo's Secure Content Operations for Financial Services

Developing personalized marketing campaigns at scale without sacrificing compliance is key for banking, insurance, wealth management, and other financial service businesses. Get your personalized marketing campaigns to market faster without regulatory risk with Aprimo's secure, streamlined, and collaborative content operations platform.

Explore how Bank of America aligned their marketing teams with overall corporate objectives to decrease costs and improve time-to-market.

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The Leading AI-Powered Content Operations Platform

Why Aprimo?

A Single Source of Truth

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

Smarter Work Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

Align Budget to Content Plans

Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.

Aprimo for the win!

"We use Aprimo as our Marketing project management tool as well as DAM. We had 2 different tools before and were not aligned correctly. We were able to build out our requirements with the Aprimo team to suit our exact needs. We are also able to get things changed as needed in our custom built version."

Stacey Hunsdon
Program Manager, MUFG Union Bank

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