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O N - D E M A N D   W E B I N A R

Shattering Operational Barriers: Hachette Book Group's Journey to Digital Success

Abstract:

 

Discover how Hachette Book Group (HBG) uses a modern DAM to slash product go-to-market time by 86%.

In this interactive session, we'll dive into:

  • Key indicators you may be in the market for a (new) DAM.
  • Effective change management strategies for smooth implementation.
  • Methods to revolutionize content discovery and speed to market.
  • AI feature demos highlighting the art of the possible with Aprimo

Uncover strategies that brought beloved authors like J.K. Rowling and Malcolm Gladwell to market. Plus, stick around to see AI feature demos showcasing what is achievable today for companies in all industries.

Speakers:
24 Q1 Webinar HBG Success_Headshots (7)

Dave Cramer
Senior Product Analyst,
HBG

3-4

Rina Mody
Senior Product Analyst,
HBG

5-4

Robin Parisse
Resident Media Therapist,
Avyre

9
7

Madisyn Horton
Director Partner Manager,
Aprimo

Jim Cavedo
VP Solutions Consulting,
Aprimo

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