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HS DAM WEBINAR

How Helen of Troy Prepared Their Content Operations for AI at Scale

Join us on Thursday July 9th, 2026 at 12:00 PM EST to learn how Helen of Troy prepared their content operations for AI at scale.
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July 9, 2026 9AM PST / 12PM EST / 5PM BST / 6PM CEST
Managing content operations across global brands like OXO, Hydro Flask, Drybar, Braun, PUR, and Hot Tools is complex enough. Adding AI into the mix raises the stakes even higher.

Helen of Troy faced growing content demand, fragmented workflows, and increasing pressure to scale personalization without losing governance, discoverability, or brand control.

Walk away with practical guidance for building scalable, AI-ready content operations across brands, teams, and channels.
 
In this session, you'll learn how Helen of Troy:

• Identified operational gaps slowing content teams down
• Built a stronger DAM and content operations foundation for AI
• Improved workflows, governance, and discoverability at scale
• Prepared their organization for AI-driven content operations
• Approached adoption, scalability, and long-term success
Speakers
Maxwell Mabe
Maxwell Mabe
VP of Product Marketing, Aprimo
Shayla Nastasi
Shayla Nastasi
Digital Asset Associate, Helen of Troy

Key takeaways from the session

Group 1

Modernize Content Operations for AI at Scale

Learn how Helen of Troy identified operational gaps across workflows, governance, and discoverability while preparing for AI adoption across global brands.

Group 1
Build a Stronger Foundation for AI-Ready Content
See how DAM and content operations became critical to improving scalability, consistency, governance, and cross-team collaboration.
Group 1

Apply Practical Lessons to Your Own Organization
Walk away with actionable guidance on avoiding common pitfalls, prioritizing foundational improvements, and preparing content operations for AI-driven workflows.