Why Attend

Join the premier event for Digital Asset Management professionals to gain insights, connect, and explore the latest innovations.
Learn from professionals and experts through presentations and case studies.
Discover the latest DAM technologies, strategies, and best practices to stay ahead in the industry.
Network with fellow attendees to share and gain insights into their DAM journeys.​
Experience the leading West Coast conference dedicated to Digital Asset Management, addressing your DAM questions.

Event Overview & Session Details

Unlock the Power of AI-Driven Marketing: Live Demos, Expert Insights, and Game-Changing Strategies
Transforming Global Operations - How Domo/Aprimo Smart DAM Drives Efficiency, Consistency, and ROI
March 13, 12:40 PM PDT
 

THE CLAIM: Smart DAM capabilities drive operational excellence. 

CASE STUDIES: Domo leveraging Aprimo's DAM features to:

  • Centralize content
  • Automate workflows
  • Ensure brand consistency across global markets
  • Create a seamless content ecosystem that supports speed-to-market with a measurable ROI
  • Boost efficiency across global teams

Illustrating actionable strategies: 

  • To ensure brand consistency
  • Compliance at scale in a high-tech, fast-paced environment

Real world lessons on how content operations/processes work in a large B2B marketing organizations when aided by a combination of AI and DAM technology. 

The Art of Balancing Automation and Creativity: Empowering Teams by Embracing both Automation and AI - it’s Getting the Balance Right that Makes all the Difference
March 13, 2:20 PM PDT
 

From consumer products and retail to healthcare, entertainment, and cultural heritage - organizations face growing pressure to deliver more content faster.

Getting the nuances of deploying automation with AI right is key to success.

  • How AI changes what automation can deliver
  • Going beyond automating routine DAM processes
  • Leveraging AI for personalized customer engagement, creative augmentation, and campaign delivery
  • What leading organizations are already achieving - both the breadth and depth of their implementation.

Ever since the start of the industrial revolution getting the balance of creativity and automation right has delivered the greatest rewards. Now AI, with all its transformational potential, is here, ready for deployment.

The challenges: getting the balance right, balancing AI powered automation with both human and AI generated creativity, adapting the general principles to industry-specific needs, fostering trust in AI-driven systems, and empowering teams to enhance creativity and quality while simultaneously delivering measurable results. Jam tomorrow is not enough - it’s jam today and tomorrow that’s wanted.

Ashley Pennewell Headshot V2
Ashley Pennewell
Sr. Content Operations Manager, Domo
Ashley is a content operations leader specializing in system implementation, change management, and content strategy. At Domo, she led creative project management, integrated campaigns, and spearheaded the company-wide Aprimo DAM implementation.
Nick Headshot - Circular
Nick Tomassetti
VP Go-To-Market & Change Management, Aprimo

Nick drives AI innovation in the DAM market, helping brands like General Motors, Nationwide, and Louis Vuitton implement AI-forward strategies. With over nine years in DAM and 18 in marketing technology, he specializes in advancing SMART DAM solutions.

Max Mabe
Max Mabe
VP Product Marketing, Aprimo
Max has over 20 years of expertise in Digital Asset Management, specializing in imagery, video, 3D, AR, and VR. Before Aprimo, he was a Senior Product Manager for DAM at Apple and a Senior Product Marketer for AEM at Adobe. 

Meet the Aprimo Team at the Event

Meet Aprimo’s experts and experience AI-driven marketing in action. Explore cutting-edge solutions, real-world success stories, and strategies to optimize personalization, streamline workflows, and maximize ROI. Let’s shape the future of marketing together.
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