Unlock the Power of AI-Driven Marketing: Live Demos, Expert Insights, and Game-Changing Strategies
12 May 2025 at 11:45 GMT
AI is transforming marketing-are brands ready? This session explores how AI-driven content intelligence and automamtion enhance personalization, engagement, and operations.
See how Mars and Aprimo are advancing Ai-powered customer experiences and optimizing content workflows.
CEO & President, Aprimo
Speaker BioErik is a B2B SaaS CEO and board advisor with expertise in content marketing, AI, and go-to-market strategy. A data-driven leader, he drives innovation, scales high-growth companies, and mentors SaaS leaders in salestech and martech.
Content Director, Mars Petcare
Speaker BioNathalie is Content Director at Mars Petcare, leading digital transformation, content strategy, and MarTech innovation. She specializes in AI-driven content, personalization, and workflow optimization to enhance engagement and marketing effectiveness.
Senior Leader, Experiences & Personalization, Mars
Speaker BioSid is a Senior Leader in Experiences & Personalization at Mars, specializing in digital strategy, AI-driven engagement, and personalization. He leads global digital commerce and AdTech initiatives, driving data-powered strategies to enhance experiences and accelerate digital transformation.
12-13 May 2025
Visit the Aprimo Pavilion to explore AI-driven content solutions and connect with key Aprimo leaders and solution experts.
Learn how leading brands are using Aprimo to scale personalization, streamline workflows, and maximize content ROI.
CEO & President, Aprimo
Speaker BioErik is a B2B SaaS CEO and board advisor with expertise in content marketing, AI, and go-to-market stratey. A data-driven leader, he drives innovation, scales high-growth companies, and mentors SaaS leaders in salestech and martech.
Chief Operating Officer, Aprimo
Speaker BioPrabhakar Gopalan is Chief Operating Officer at Aprimo, the leading AI-powered content operations platform for enterprise marketing teams. A seasoned SaaS executive with over two decades of experience, Prabhakar has held leadership roles across strategy, revenue, and operations at companies including Cision, TeleVet, and Rackspace. At Aprimo, he is focused on driving operational excellence and scaling growth, enabling global brands to maximize the value of their content and accelerate time to market.
Chief Revenue Officer, Aprimo
Speaker BioAs CRO of Aprimo, Robert Barbieri leads global revenue strategy, sales, and partnerships, helping marketing teams unlock greater agility and impact with Aprimo’s AI-powered content operations platform. With over 20 years in marketing technology and SaaS, Robert has a deep understanding of the challenges faced by modern marketers—and a proven ability to deliver scalable solutions that drive growth, efficiency, and measurable ROI.
VP of Demand Generation & Revenue Marketing, Aprimo
Speaker BioLily Youn leads global marketing programs to drive pipeline growth and accelerate customer acquisition. With over a decade of experience scaling high-performing marketing and sales development teams at leading SaaS companies, Lily brings a sharp focus on data-driven strategy and execution. Her work is centered on helping brands streamline content operations and maximize ROI with Aprimo’s AI-powered platform.
Date: Monday, May 12, 2025
Time: 6:45 pm BST - 9:00 pm BST
Slug & Lettuce Waterloo
5 Chicheley Street, Lambeth, Greater London,
SE1 7PY
3-minute walk from Park Plaza Westminster
Bridge London.