When your DAM slows you down, people work around it. Global publishing powerhouse Hachette Book Group, with over 600,000 active titles, was managing them all on an outdated system plagued by speed and reliability issues.
Partnering with Aprimo, they launched a scalable DAM that re-energized users, streamlined catalog workflows, and automated what was once fully manual.
Join this session to learn how HBG:
Senior Product Analyst, Hachette Book Group
Speaker BioDave Cramer is a Senior Product Analyst at Hachette Book Group, one of the "Big 5" trade publishers in the U.S. After teaching physics and working as a baker, he became involved in book publishing, starting with print production. He started working with ebooks in 2001, and created the first commercial EPUB files for Hachette in 2007. He was co-editor the IDPF fixed layout specification, and wrote BISG's Field Guide to Fixed Layout. He's a former member of the W3C's CSS Working Group, and helped edit specs on paged media. Dave was co-chair of W3C's EPUB 3 Working Group, which created EPUB 3.3. After all those years working on book production, Davehas led the implementation of a new DAM at HBG, and is delighted to experience the world of digital asset management. He's been a speaker at Book Expo America, Digital Book World, Tools of Change, eBookCraft, and Books in Browsers.
VP of Demand Generation & Revenue Marketing, Aprimo
Speaker BioLily Youn leads global marketing programs to drive pipeline growth and accelerate customer acquisition. With over a decade of experience scaling high-performing marketing and sales development teams at leading SaaS companies, Lily brings a sharp focus on data-driven strategy and execution. Her work is centered on helping brands streamline content operations and maximize ROI with Aprimo’s AI-powered platform.
Visit the Aprimo booth to explore AI-driven content solutions and connect with key Aprimo leaders and solution experts.
Learn how leading brands are using Aprimo to scale personalization, streamline workflows, and maximize content ROI.
Chief Operating Officer & President, Aprimo
Speaker BioPrabhakar Gopalan is Chief Operating Officer & President at Aprimo, the leading AI-powered content operations platform for enterprise marketing teams. A seasoned SaaS executive with over two decades of experience, Prabhakar has held leadership roles across strategy, revenue, and operations at companies including Cision, TeleVet, and Rackspace. At Aprimo, he is focused on driving operational excellence and scaling growth, enabling global brands to maximize the value of their content and accelerate time to market.
VP of Demand Generation & Revenue Marketing, Aprimo
Speaker BioLily Youn leads global marketing programs to drive pipeline growth and accelerate customer acquisition. With over a decade of experience scaling high-performing marketing and sales development teams at leading SaaS companies, Lily brings a sharp focus on data-driven strategy and execution. Her work is centered on helping brands streamline content operations and maximize ROI with Aprimo’s AI-powered platform.
VP Global Account Management, Aprimo
Speaker BioEric Leal is Global Vice President of Account Management at Aprimo. Eric is passionate about marketing technology with a focus on Digital Asset Management, Marketing Resource Management and Digital Experience Platforms and has deep experience supporting digital transformation efforts with the world’s leading brands.
Head of Mid-Market Sales, Aprimo
Speaker BioJuan has deep expertise in SaaS, content operations, and go-to-market strategy. He leverages two decades of experience building high-performing teams and scaling B2B growth across marketing tech and live event platforms.
Date: Monday, May 12, 2025
Time: 6:45 pm BST - 9:00 pm BST
Slug & Lettuce Waterloo
5 Chicheley Street, Lambeth, Greater London,
SE1 7PY
3-minute walk from Park Plaza Westminster
Bridge London.