Why Attend

DAM is evolving—and AI is leading the charge. See how Aprimo helps enterprises simplify complexity and scale content experiences.
AI-Powered Content Intelligence – Optimize your content lifecycle from strategy through delivery
Live Demos & Use Cases – Explore real-world AI applications across marketing, DAM, and compliance
Expert Insights – Connect with Aprimo leadership and top marketing innovators
Networking Opportunities – Engage with peers and industry leaders to share experiences and best practices

Event Overview & Session Details

Unlock the Power of AI-Driven Marketing: Live Demos, Expert Insights, and Game-Changing Strategies

Featured Session: October 14, 2025 at 3:20 PM ET 

Hachette Book Group’s DAM Transformation: Power to the People with Efficient Workflows

 

When your DAM slows you down, people work around it. Global publishing powerhouse Hachette Book Group, with over 600,000 active titles, was managing them all on an outdated system plagued by speed and reliability issues.

Partnering with Aprimo, they launched a scalable DAM that re-energized users, streamlined catalog workflows, and automated what was once fully manual.

Join this session to learn how HBG:

  • Rolled out features users actually wanted
  • Expanded adoption across teams and new acquisitions
  • Turned reluctant users into active champions
  • Get real-world lessons to make your DAM faster, smarter, and loved by its users
Book a Meeting
Dave-Cramer (150 x 150 px)
Dave Cramer

Senior Product Analyst, Hachette Book Group

Lily Youn
Lily Youn

VP of Demand Generation & Revenue Marketing, Aprimo

Meet Aprimo on the Show Floor: October 14-15, 2025 

Visit the Aprimo booth to explore AI-driven content solutions and connect with key Aprimo leaders and solution experts.

Learn how leading brands are using Aprimo to scale personalization, streamline workflows, and maximize content ROI.

  • See Aprimo's AI-powered DAM and content automation in action
  • Gain insights from real-world use cases and customer success stories
  • Schedule one-on-one conversations with Aprimo executives and product leaders
Book a Meeting
Prabhakar-Gopalan-PG
Prabhakar Gopalan

Chief Operating Officer & President, Aprimo

Lily Youn
Lily Youn

VP of Demand Generation & Revenue Marketing, Aprimo

Eric Leal
Eric Leal

VP Global Account Management, Aprimo

Juan Torres
Juan Torres

Head of Mid-Market Sales, Aprimo

Join Aprimo & AVP at an Exclusive Happy Hour

Have a DAM Good Time with Aprimo & AVP 

Date: Monday, October 13th 
Time: 6:30 pm EST - 8:30 pm EST

Location:

PHD Terrace Indoor Bar Exclusive (15th Floor)

210 W 55th St, New York, NY 10019

6-minute walk from the New York Hilton Midtown

Reserve Spot

PHD-Terrace-

Meet the Aprimo Team at the Event

Meet Aprimo’s experts and experience AI-driven marketing in action. Explore cutting-edge solutions, real-world success stories, and strategies to optimize personalization, streamline workflows, and maximize ROI. Let’s shape the future of marketing together.

Join Aprimo at an Exclusive Happy Hour

Mix, Mingle & Relax

Date: Monday, May 12, 2025
Time: 6:45 pm BST - 9:00 pm BST

Location:

Slug & Lettuce Waterloo
5 Chicheley Street, Lambeth, Greater London,
SE1 7PY

3-minute walk from Park Plaza Westminster
Bridge London.

Request an Invite
2025-02-26
© 2026 Aprimo All Rights Reserved
Privacy Policy
Terms of Service