Aprimo delivers a comprehensive, end-to-end MRM solution
Aprimo scores high marks for financial planning and budgeting, project and resource management, and content planning and production capabilities in the MRM category Forrester defines as “evolving into a marketing coordination and ROI powerhouse.”
“Aprimo’s robust MRM suite gives customers a full gamut of financial planning and budgeting, project and resource management, and content planning and production capabilities. Organically-built money management is rare for vendors in this category, but Aprimo delivers."
Aprimo also received the highest possible scores across numerous criteria, including: Security and governance, Innovation roadmap, Partner ecosystem, and Commercial model.
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The entire marketing operations team can focus on doing what they do best
Aprimo takes care of the boring, so the design team can focus on the fun.
- Glenn Hom, Marketing Operations Director, Pacific Life
Significant workflow flexibility and effective marketing work management
Aprimo allows us significant flexibility in developing our campaign workflows, affording us the ability to both streamline our work as well as report on how we're doing against our key performance indicators.
- Mike MacLaverly, Director-Marketing Management, AT&T
Increased efficiency with Aprimo’s intelligent automation capabilities
Supporting an audit request using our antiquated approval systems could take up to three weeks. With Aprimo, we can perform that same task within minutes.
- Alejo Marugán, Director of Marketing Program Management, Union Bank