WEBINAR

How Mastercard and Boehringer Ingelheim Utilize Planning to Scale Marketing Globally

Implement Best Practices for Content Briefs in 2025

Join Aprimo, Mastercard, and Boehringer Ingelheim to learn how leading brands align global strategy with local execution. Learn how intelligent content briefs, content launch tracking, and connected planning tools drive marketing performance across regions.

Mark Weissman

Senior Director, Product Strategy & Planning - Aprimo

Eleni Stylianaki

Global Content Development Supervisor - Mastercard

Diana Julian

Global Capability Owner, Content Planning - Boehringer Ingelheim

What you’ll know how to do after attending:

Apply Emerging Trends: Use actionable insights and practical strategies to integrate AI, automation, and hyper-personalization into your content workflows, boosting efficiency and engagement.

How Mastercard and Boehringer Ingelheim Utilize Planning to Scale Marketing Globally

Implement Best Practices for Content Briefs in 2025

Join Aprimo, Mastercard, and Boehringer Ingelheim to learn how leading brands align global strategy with local execution. Learn how intelligent content briefs, content launch tracking, and connected planning tools drive marketing performance across regions.

Register Now

August 26, 2025, 8am PST, 11am EST, 4pm BST

“AI has changed everything, giving marketers the ability to do more faster and with greater consistency and security. This is just the beginning of what AI is capable of in the DAM space.”

Michael Lummus, Senior Vice President Strategy & Chief of Staff, Aprimo

What you’ll know how to do after attending:

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