Why DAM Leaders Are Exploring the Intelligent Evolution of DAM

Marketing and content teams are under pressure to scale asset operations, improve findability, govern content responsibly, and move faster across channels. At HS DAM New York, Aprimo will show how AI-powered DAM helps teams evolve from static asset repositories into intelligent content operations engines.

AI-Powered DAM in Action - See how Aprimo helps automate metadata, enrichment, workflows, and governance at scale.
Live DAM Demos - Explore real-world applications across marketing, content operations, compliance, and asset management.
Expert Insights - Connect with Aprimo leaders on DAM strategy, AI governance, and the future of content operations.
Peer Networking - Meet DAM, marketing, and content leaders solving similar challenges around scale, speed, and governance.

Event Overview & Session Details

Unlock the Power of AI-Driven Marketing: Live Demos, Expert Insights, and Game-Changing Strategies

Featured Session: Beyond the Repository: How Mars Unified DAM, Taxonomy, Workflows, and Agentic AI 

25 June 2026 at 12:20 BST

Mars’ content ecosystem was not transformed by a single project or platform rollout. It evolved through a broader journey to connect digital asset management, marketing resource management, taxonomy, governance, and content workflows across a complex global organization. 

In this session, Mars leaders will share how they approached large-scale change across divisions, ways of working, while building a more connected and scalable content operations model. The discussion will explore how the team aligned DAM and MRM within one ecosystem, created a shared taxonomy under a global process, and linked content creation, compliance, localization, and asset management more effectively. 

Attendees will hear practical lessons on managing enterprise change, balancing global standards with divisional needs, and turning DAM into a stronger foundation for agentic content operations.

Learn More
Nathalie De Lemos
Nathalie De Lemos

Product Director for Content to Commerce, Mars Petcare

Sofía Morales
Sofía Morales

Global Product Owner, Mars Petcare

Rachael Singh
Rachael Singh

Global Product Owner, Mars Petcare

Meet Aprimo on the Show Floor ​

25 & 26 June 2026

Visit the Aprimo booth #4 to explore AI-driven content solutions and connect with key Aprimo leaders and solution experts.
Learn how leading brands are using Aprimo to scale personalization, streamline workflows, and maximize content ROI.

  • See Aprimo's AI-powered DAM and content automation in action

  • Gain insights from real-world use cases and customer success stories

  • Schedule one-on-one conversations with Aprimo executives and product leaders

Register Now
PG Headshot Cir
Prabhakar Gopalan

Chief Operating Officer & President, Aprimo

Lily Youn
Lily Youn

VP of Demand Generation & Revenue Marketing, Aprimo

Madisyn Horton
Madisyn Horton

Senior Director of Partnerships, Aprimo

Meet the Aprimo Team at the Event

Meet Aprimo’s experts and experience AI-driven marketing in action. Explore cutting-edge solutions, real-world success stories, and strategies to optimize personalization, streamline workflows, and maximize ROI. Let’s shape the future of marketing together.

Join Aprimo at an Exclusive Happy Hour

Mix, Mingle & Relax

Date: Monday, May 12, 2025
Time: 6:45 pm BST - 9:00 pm BST

Location:

Slug & Lettuce Waterloo
5 Chicheley Street, Lambeth, Greater London,
SE1 7PY

3-minute walk from Park Plaza Westminster
Bridge London.

Request an Invite
2025-02-26