How Helen of Troy Keeps All Assets On-Brand and Compliant, No Matter Where They Live
Join us on Thursday, October 22 at 12 PM ET to explore the trends driving the need for governance across the entire content portfolio and how Helen of Troy maintains brand consistency and compliance across distributed content.
October 22, 2026, 9AM PT / 12PM ET / 5PM BST / 6PM CEST
Take Control of Your Entire Content Portfolio
When your brands live everywhere, across retail, e-commerce platforms, databases, social channels, distributor networks, and wholesale partners, keeping assets consistent and compliant becomes increasingly difficult. Add external regulations, multiple brand guidelines, and teams across continents, and the risk only grows.
Helen of Troy manages more than a dozen global brands, including OXO, Hydro Flask, Drybar, Braun, PUR, and Hot Tools. Each has its own playbook and needs flexibility, while still requiring strong brand governance and regulatory compliance.
In this session, Erik Huddleston, CEO of Aprimo, and Shayla Nastasi, Digital Asset Manager at Helen of Troy, will explore the trends driving the need for governance across the entire content portfolio, the role of Content Portfolio Management (CPM), and practical strategies for maintaining visibility and control while giving distributed teams the autonomy they need.
Key Takeaways:
Govern your entire content portfolio Explore the trends driving the need for greater visibility and governance across content, wherever it lives..
Scale governance without sacrificing flexibility Learn how Helen of Troy maintains brand consistency and compliance across more than a dozen global brands.
Reduce risk while moving faster Learn how stronger governance can improve content findability, support compliance across regions and channels, and enable faster time-to-market.
