Why Attend

DAM is evolving—and AI is leading the charge. See how Aprimo helps enterprises simplify complexity and scale content experiences.
AI-Powered Content Intelligence – Optimize your content lifecycle from strategy through delivery
Live Demos & Use Cases – Explore real-world AI applications across marketing, DAM, and compliance
Expert Insights – Connect with Aprimo leadership and top marketing innovators
Networking Opportunities – Engage with peers and industry leaders to share experiences and best practices

Event Overview & Session Details

Transforming Global Content Workflows with Aprimo: Opella’s Journey to a Unified Content Foundation

Tuesday, November 18th, 11 AM CET

In the fast-moving consumer healthcare world, content is the new growth fuel. Join this session to hear how Opella, formerly Sanofi Consumer Healthcare, built a single, intelligent content foundation supporting over 50 markets and 70+ brands.

Discover how the team:
• Transformed from fragmented systems and silos to a unified DAM in just 8 months
• Scaled content production from 10,000 to 20,000 assets per year while ensuring compliance and consistency
• Enabled global collaboration and localization through centralized workflows and brand portals
• Leveraged data and automation to drive smarter content decisions

You’ll leave inspired by how Opella turned its DAM into the content backbone of its marketing ecosystem, empowering teams to move faster, stay compliant, and deliver more impactful content worldwide.

Learn More
Lily Youn
Lily Youn

VP of Demand Generation & Revenue Marketing, Aprimo

Daphné Dordonne
Daphné Dordonne

MarTech Product Manager, Opella

What Are AI Agents and Where Are You on Your DAM Journey? (Interactive Workshop)

Tuesday, November 18th, 2 PM CET 

The era of intelligent content operations has arrived, but how ready is your organization to harness it?

In this interactive workshop with Aprimo, you’ll explore the evolving role of AI within DAM and assess your organization’s maturity across five key pillars: workflow orchestration, content intelligence, embedded governance, performance insights, and platform integration. Together, we’ll identify where you stand today and what’s needed to unlock the next level of content efficiency and intelligence.

You’ll also get an inside look at AI Agents, intelligent workflows that combine AI, automation, and business rules to deliver outcomes at scale. Discover how Planning, Librarian, Critic, Compliance, and Production Agents can transform repetitive processes into orchestrated, intelligent workstreams that drive real impact.

Walk away with a personalized DAM maturity score, actionable insights, and a clear roadmap for how AI Agents can elevate your content operations.

Register for this Workshop
Gerrit Leppelsack
Gerrit Leppelsack

VP of Partnerships EMEA, Aprimo

Meet the Aprimo Team at the Event

Meet Aprimo’s experts and experience AI-driven marketing in action. Explore cutting-edge solutions, real-world success stories, and strategies to optimize personalization, streamline workflows, and maximize ROI. Let’s shape the future of marketing together.

Join Aprimo at an Exclusive Happy Hour

Mix, Mingle & Relax

Date: Monday, May 12, 2025
Time: 6:45 pm BST - 9:00 pm BST

Location:

Slug & Lettuce Waterloo
5 Chicheley Street, Lambeth, Greater London,
SE1 7PY

3-minute walk from Park Plaza Westminster
Bridge London.

Request an Invite
2025-02-26