Transforming Global Content Workflows with Aprimo: Opella’s Journey to a Unified Content Foundation
Tuesday, November 18th, 11 AM CET
In the fast-moving consumer healthcare world, content is the new growth fuel. Join this session to hear how Opella, formerly Sanofi Consumer Healthcare, built a single, intelligent content foundation supporting over 50 markets and 70+ brands.
Discover how the team:
• Transformed from fragmented systems and silos to a unified DAM in just 8 months
• Scaled content production from 10,000 to 20,000 assets per year while ensuring compliance and consistency
• Enabled global collaboration and localization through centralized workflows and brand portals
• Leveraged data and automation to drive smarter content decisions
You’ll leave inspired by how Opella turned its DAM into the content backbone of its marketing ecosystem, empowering teams to move faster, stay compliant, and deliver more impactful content worldwide.
VP of Demand Generation & Revenue Marketing, Aprimo
MarTech Product Manager, Opella
Tuesday, November 18th, 2 PM CET
The era of intelligent content operations has arrived, but how ready is your organization to harness it?
In this interactive workshop with Aprimo, you’ll explore the evolving role of AI within DAM and assess your organization’s maturity across five key pillars: workflow orchestration, content intelligence, embedded governance, performance insights, and platform integration. Together, we’ll identify where you stand today and what’s needed to unlock the next level of content efficiency and intelligence.
You’ll also get an inside look at AI Agents, intelligent workflows that combine AI, automation, and business rules to deliver outcomes at scale. Discover how Planning, Librarian, Critic, Compliance, and Production Agents can transform repetitive processes into orchestrated, intelligent workstreams that drive real impact.
Walk away with a personalized DAM maturity score, actionable insights, and a clear roadmap for how AI Agents can elevate your content operations.
VP of Partnerships EMEA, Aprimo
Date: Monday, May 12, 2025
Time: 6:45 pm BST - 9:00 pm BST
Slug & Lettuce Waterloo
5 Chicheley Street, Lambeth, Greater London,
SE1 7PY
3-minute walk from Park Plaza Westminster
Bridge London.