WEBINAR

Scaling Personalization with Intelligence: A Modern Playbook

How to Build Smarter, Content-Aware Personalization That Delivers ROI

Modern marketers must deliver personalized content across channels—without overwhelming their teams. In this webinar, we share a practical framework using behavioral data and content intelligence to scale personalization and drive measurable results.

Ben Mercer

VP Go to Market, Personalization Solutions, Aprimo

Max Mabe

VP Product Marketing, Aprimo

What you’ll learn from this session

Behavioral Data for Segmentation: How to identify high-intent audiences by analyzing real-time visitor actions.

Content Intelligence for Gaps: Learn how to uncover and resolve breakdowns in your personalization strategy using content insights.

Scalable Personalization Framework: See how to automate personalization with behavioral signals—without relying on complex rules or endless segmentation.

ROI-Driven Strategy: Understand how to track impact, measure success, and make the business case for personalization at scale.

Scaling Personalization with Intelligence: A Modern Playbook

How to Build Smarter, Content-Aware Personalization That Delivers ROI

Modern marketers must deliver personalized content across channels—without overwhelming their teams. In this webinar, we share a practical framework using behavioral data and content intelligence to scale personalization and drive measurable results.

Register

"Personalization at scale starts with content intelligence. When you know what your audience needs—and what content works—you stop guessing and start driving impact."

- Max Mabe, VP Product Marketing, Aprimo

What you’ll learn from this session

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