March 25, 2025 - 11 EST, 8 AM PST, 4 PM GMT

“Personalization is no longer a luxury—it’s the expectation. AI-driven content intelligence empowers brands to deliver the right message, to the right audience, at the right time, with precision and scale. Brands that embrace this shift will dominate the future of customer engagement.”

- Ben Mercer, Vice President Personalization, Aprimo
Nicole Headshot
Nicole Baird
Chief Operating Officer & Co-Founder Moon Audio
Ben Headshot
Ben Mercer
Vice President Personalization Aprimo

What you’ll learn from this session

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AI-Driven Auto-Segmentation – How artificial intelligence identifies audience intent and dynamically delivers personalized content at scale. 
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Modular Content Architecture – How a component-based content strategy ensures the right images, videos, and product details reach the right audience at the right time.
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Real-World Success Stories – Learn how Moon Audio is leveraging AI-driven content workflows to enhance customer journeys, boost engagement, and maximize conversions. 
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Future-Proofing Your Content Strategy – Actionable insights on how AI and automation can scale content personalization for e-commerce, marketing, and digital experience teams.