Aprimo is a Leader in Marketing Resource Management

According to the report, “Aprimo is a stalwart in the MRM market, equally adept in money management, people management, and content management.” 

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Streamline Strategic, Program & Content

Establish and align marketing objectives to corporate strategies and measure their impact across all activities.

See how AT&T increased campaign activities by 40% with Aprimo.
Read the AT&T Case Study

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Intuitive Collaboration, Workflow, and Resource Management 

Plan, organize, collaborate, and act from one place, see the bigger picture with visibility across all campaigns and agencies, and automate mundane and repetitive tasks.

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What Our Customers Say:

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Aprimo lives up to its #1 rating

“Moving to Aprimo is always a game changer, helping clients improve their time to market and save money in the process. As a user of Aprimo, I have been impressed by the tight connectivity between its work management and asset management features”

Ken Zordani
VP of Sales, Avyre

Automate Marketing Budgets & Expense Management

Automate annual and quarterly budgeting processes while keeping your expenses in sync with your own ERP system. 

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Complete Content and Campaign Performance Insights

Get a full picture of how individual pieces of content and campaigns perform across channels to ensure marketing is aligned with business outcomes and provides value.

Features and Add-Ons

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Strategic Planning

Align your marketing plans to organizations within the company and key corporate objectives–with clearly defined metrics and goals to drive accountability and increase awareness.

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Forecasting

Keep your bottom-up activity forecasts easily updated, consider forecast snapshots to capture overall forecast landscape at specific points in time, reallocate funds consistently, and maintain strategic allocation targets. 

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Budget Allocation

Benefit from an automated budget planning that is distributed and role based.

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Campaign Management

See your team’s workload in one place, compare results against KPIs, and leverage user-friendly data visualization tools and engagement data to create custom reports.

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AI-Powered Workflows

Use no-code drag-and-drop templates to streamline workflows to follow linear, concurrent, or logic-dependent paths.

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Agile Boards and Reporting

Get transparent views into all projects and day-to-day tasks and get valuable insights into the performance of your teams with interactive dashboards.

Check Related Integrations

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Bank of America Success Story

“We needed a standard project management approach for marketing the company, its products and services, and to decrease cost and cycle time. Beyond that, the team needed a way to comprehensively track the company’s large marketing spend.”

– Communications Manager

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See how Aprimo can help you unleash the power of content. 

Book a Demo Today

Request a demo to see how Aprimo can streamline your team's content planning and advertising spend, and deliver optimized performance at scale.

Related Resources

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Marketing Resource Management 
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Plan & Spend Brochure
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Budget Allocation Feature Brief